Quando usiamo un punto, vogliamo terminare una frase. Al contrario, una virgola dichiara l’aggiunta di ulteriori informazioni. Quando veniamo profilati da algoritmi siamo circondati da periodi che in qualche modo vogliono determinare con certezza la nostra personalità per anticipare i nostri comportamenti. E se quei punti fossero effettivamente virgole? Siamo più di quello che cerchiamo su Internet.

When we use a period we want to end a sentence. On the contrary, a comma declares the addition of further informations. When we are profiled by algorithms we are surrounded by periods that somehow want to determine with certainty our personalities in order to anticipate our behaviors. What if those periods were actually commas? We are more than what we search on the internet.

Commento della giuria
This poster addresses the way in which we subconsciously categorize, often by gender, the faces we see. Even when we have little information, it’s a fact that in most cases we allow such instant categorization to take effect, pushing us to reach an immediate conclusion. The artist uses the AR layer to peek behind the curtain of the ambiguous, initial image fraction. As more of the image is revealed, we revise our initial assessment and reach a less definitive conclusion. His intervention challenges the process of instant classification – thereby turning a dead-end typographical “period” into a transitional, in-process “comma.”